Physiotherapy-led personal training and sports massage in Zermatt, plus ski performance coaching for snowsports professionals worldwide.
Every client is different. The approach isn't. Start by understanding where you are, then build something that actually fits.
Understand your body, your history, and your goals before anything else.
Build a training approach that fits your life, your body, and your schedule.
Guided sessions with consistent accountability, not a plan left alone.
Review, adapt, and keep moving forward. Training that evolves with you.
Are you a snowsports instructor or athlete preparing for the snowsports season?
Ski pre-season coaching is available online for instructors and skiers worldwide.
I started True North Performance after seeing the same issue again and again. People weren't lacking effort, they were lacking direction.
Most training programmes look good on paper, but don't fit into real life. And without that fit, consistency drops, progress stalls, and injuries creep in.
My background is in physiotherapy, which means I understand how the body works and where things go wrong. But just as importantly, I've spent time in performance environments, as a snowsports instructor and working with active individuals, where your body has to hold up day after day.
Whether you're preparing for a ski season or simply want to stay strong and capable long-term, what I focus on is simple: helping you find a way of training that actually fits your life, your body, and your goals, and then guiding you through it consistently.
No extremes. No generic templates. Just structured training, adapted to you, with the support and accountability to make it stick.
That's what True North means: finding your own direction, and staying on it.
Private, in-person sessions in Zermatt. We start with a full movement assessment, build a plan that fits your life, and check in regularly to keep you on track.
A conversation to understand where you are and what you're working towards. Includes a movement screen and goals discussion. The right place to begin.
Book NowA fully tailored coaching session built around your assessment and goals. Each session informs the next. No script, no template.
Book a SessionThree sessions to build momentum, establish direction, and begin personalised coaching. A natural progression from the first consultation.
Get StartedFor clients committed to longer-term progress. Sessions used flexibly over time, fully personalised and adapted as you develop.
Get StartedConsistent weekly coaching with an individualised plan and ongoing support. Built around your goals and lifestyle, reviewed and adapted regularly.
Get StartedIntensive coaching for clients who want faster progression and closer accountability. Fully personalised across every session.
Get StartedNot sure where to start? The free consultation will help.
Recovery is part of the training. Sports massage from a physiotherapy background, targeted, purposeful, and adapted to what your body has been doing.
Whether you're managing load through a training block, recovering from a long day on the mountain, or addressing a specific area, each session is informed by an understanding of how the body works.
Enquire via the contact form belowEveryone starts from a different place. What matters is having a clear direction and the consistency to follow it.
"Sam's pre-season snowsports fitness training made a huge difference to how I felt on the slopes this season. The programme was challenging, well-structured, and clearly used his skiing knowledge to design something specific to skiing — focusing on strength, balance, endurance, and mobility. I felt stronger and more confident after a long-term historical back injury, and far less fatigued after long days on the mountain. What really stood out was Sam's energy, encouragement, and attention to individual progress. Every session was motivating, and the improvements were noticeable before the season even started."
"After ten weeks of pre-season training followed by weekly maintenance sessions, I've never felt stronger. Sam's physio knowledge ensures sessions are safe and progressive, while his ski expertise makes them relevant. I once thought simply skiing was enough for exam fitness — his specific strength, balance, and mobility work made a huge difference to my performance on snow and how my body feels while teaching. I firmly believe his training played a crucial role in me passing my Level 4 technical exam."
"I signed up to prepare for a long season — loads of work, personal ski development, and exams. It did not disappoint. Three months of strength, cardio, and mobility training got me through a full winter with huge mileage on the hill and multiple passed exams, including my BASI Level 3 technical."
A free 30-minute call to understand where you are, what you're working towards, and whether we're a good fit. No pressure, no obligation.
Ski prep, strength foundations, and mobility, designed around the same principles as the in-person work. Affordable, practical, and built to fit real life.
Exclusive discount when programmes launch.
Whether you know exactly what you want or you're still working it out, get in touch. Every enquiry is answered personally within 24 hours.